About us

Helder was founded by two internet entrepreneurs, Erik Goossens and Rutger Peters. They started out of frustration. Many companies are set up entirely to make their subscriptions, the insurance they sell and the premiums they collect as invisible as possible.

Very often you pay for value that isn't delivered. Everyone knows the feeling: you spend money on things you don't need without noticing. And when you do notice, you don't know how to cancel.

That lack of transparency is no accident. Companies and the market create it on purpose, because it is their business model. It comes at our expense as consumers. With Helder, we solve that problem.

“Helder” is the Dutch word for clear and transparent. Hence the name.